Marketing & media

Campaign planner for agency teams in a creative agency: create client, goal, target group, channels, budget and run time, automatic timeline with responsibilities and budget table per channel, output as a complete PDF. Six client campaigns per quarter run through the same template, replacing three separate tools. The system checks production time against the lead time until the start date and proposes a concrete correction on conflicts instead of only warning.

Press kit for PR staff at a tour operator: maintain company profile, current figures, team with contacts, logos in print and web quality, plus press photos with captions and usage notes. One dataset automatically produces a shareable online kit and a clean PDF, so weekly journalist requests no longer need manual assembly. Every file carries an expiry date and is visibly marked as outdated afterwards, and a changed figure updates all places at once.

Editorial calendar for content strategists at a boutique agency: post, channel, format, author, draft deadline and publication date in one view, covering four B2B clients with around forty posts per quarter. One click on approval moves the status from draft to scheduled automatically, and a change request sends the post back to the author with the comment. In the morning the app lists every post due that day, and a weekly grid as PDF goes into the client meeting.

Report dashboard for social media managers at an agency: automatic collection of metrics per client, comparison with the previous month, one suggested sentence of interpretation per channel, for example on falling reach, which can be overwritten before sending. Five clients and their channels run through the same monthly evaluation, so no figures are typed by hand out of three dashboards. Export produces a PDF with the agency logo that stays editable until it goes out.

Press release generator for corporate communications at a machine factory: enter bullet points, occasion, quotes and facts, and the tool builds headline, lead, body with quote, company paragraph, contact and photo note in house style. Two or three releases per week are routine, so technical notes from engineering become copy without a blank page. The system flags missing or unsourced details and screens the news section for advertising language, then exports PDF, plain text for email and a short version for trade media.

Media coverage clipping for heads of PR at a software company: record outlet, headline, author, date, link, estimated reach and tone as positive, neutral or critical. Many publications are noticed only when someone forwards a link, so the quarterly review gains reliable figures. The app builds a PDF clipping with cover page, key metrics and a list sorted by outlet, and additionally shows which topics are carried positively and where an outlet probes critically, as the basis for the next topic plan.

Influencer database for social media managers at a fashion company: candidates with channel, niche, follower count, engagement, price, past collaboration and a note on how professional the process was. Season planning needs several lookups per candidate, while the list keeps the same data available at all times. Instead of sorting by reach alone, the app calculates the ratio of engagement to price and warns when a candidate has posted a strikingly high number of paid posts in recent months, plus a short PDF profile for management approval.

Image approval for graphic designers at a mid-sized agency: upload image variants, group them by motif and send an approval link to the client. For a campaign with more than two hundred variants this replaces the previous email thread where nobody finds an image number reliably. The client sees the image large, sets a marker and writes the requested change right there or approves, and all markers appear as a tickable list. Versions stay visible, and a PDF record states which version was approved when and by whom.

Hashtag research for social media managers at a jewellery brand: enter a topic and get suggestions sorted by niche, estimated reach and competition, plus an assessment of brand fit. Large generic hashtags let posts disappear within seconds, so narrow terms are weighted higher. The selection goes into shortlists per campaign, and after two weeks the evaluation shows which hashtags actually brought more reach and saves, so decisions rest on figures instead of gut feeling.

Blog planner for content strategists at a digital agency: assign search term, target group, author, deadline, status and target URL per article, with drag and drop for short-notice topic cuts by the client. Around forty specialist articles per quarter previously sat in a document three people edited at once, now the deadline board shows unambiguously what is in proofreading and what still lacks an author. The app warns about two articles serving the same search intent and derives a short social post with headline and image idea from finished articles.

Brand guide generator for art directors at an advertising agency: maintain logo, colours, fonts and imagery centrally, producing a complete PDF with colour swatches in hex, RGB and CMYK, font sizes with usage examples, rules for spacing and backgrounds, and examples of correct and incorrect use. Loose PDF pages and the question about the right colour value half a year later disappear. The app flags insufficient contrast between two colours for text and suggests a more readable shade.

Announcement package for heads of communications at a tax advisory firm: enter occasion, date, venue, programme and target group, and it produces invitation copy in two tones, a short version for social networks, text for the registration page, reminder emails one week and one day before, and a follow-up email to those who confirmed. The client evening for sixty guests previously needed copy gathered piece by piece and the LinkedIn post was regularly missing three weeks ahead. Date and venue are never invented but only inserted, and missing details are requested.

Newsletter builder for communications officers at an education association: arrange posts, images and a button by dragging, with a preview of Gmail, Outlook and Apple Mail on phone and desktop before sending. Eight thousand subscribers a month and an open rate falling for months make visible errors expensive, and previously the image slipped out of the frame on the phone. A check names concrete weaknesses such as an overlong subject line, an image without alternative text or a paragraph unreadable on narrow screens, and proposes a fix per point.

Media plan budget for media planners at an advertising agency: record total budget, channels with daily rate, run time and planned spend, and continuously show the amount still available per channel and the expected remainder by month end. Weekly actuals in a spreadsheet regularly showed too late that one channel was over budget while another did not use its share. Two scenarios for the client meeting are generated automatically: a cautious distribution and one with more weight on the channel that has delivered the cheapest contacts so far.